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Customer Story · Product Case Study

Umrah Guide: Transforming the Pilgrimage Experience with AI-Powered Guidance

18 Mar 2025Middle East2025Travel & Religious Services
Umrah Guide: Transforming the Pilgrimage Experience with AI-Powered Guidance

Client Perspective

As pilgrims ourselves, we understood that performing Umrah and Hajj is a deeply spiritual journey, yet many digital tools available today fail to support pilgrims in a meaningful and intuitive way. Existing apps often felt cluttered, difficult to navigate, and overwhelming, especially for first-time visitors to Mecca and Madina. We needed a solution that could simplify the journey, provide trusted guidance, and allow pilgrims to focus on their spiritual purpose rather than managing fragmented information.

Challenges Before the Project

Before Umrah Guide, pilgrims often struggled with applications that were poorly structured, visually inconsistent, and slow to respond. Navigation issues and information overload made it difficult to complete simple tasks such as finding guidance or understanding next steps in their journey. These challenges reduced trust in digital tools at a time when clarity and reassurance were most needed.

Solutions & Outcomes

Umrah Guide addressed these challenges by introducing a clean, intuitive interface with consistent layouts and fast load times. Tasks such as booking guides, accessing step-by-step rituals, and managing trip details were simplified to reduce cognitive load. From our perspective, the app significantly improved user satisfaction and engagement, allowing pilgrims to move confidently through their journey while feeling supported and informed.

Information Architecture & Wireframing

A well-defined information architecture ensured smooth navigation across authentication, dashboards, profiles, bookings, and support features. Wireframes translated these flows into clear visual structures, validating usability before high-fidelity design. Supported by a modern style guide using thoughtful color palettes and Poppins typography, the final experience feels calm, accessible, and purpose-driven throughout the app.

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